We are excited to announce that FlipKey will be a featured speaker at this year’s Florida Vacation Rental Managers Association (FVRMA) Annual Conference & Tradeshow.

:: Session Title and Summary

Social Media & Internet Based Reputation - Changing the Face of Vacation Rental Marketing

Reputation is the opinion and public perception of an individual, a group or an organization. In the vacation rental market reputation is created by the opinion of prior guests’ experiences with your rental properties and underlying hospitality services. Great reputation yields highly qualified guests through recommendations from family and friends. Poor reputation or, more appropriately, a lack of reputation forces the industry to re-market itself with every new guest. Your reputation and the word-of-mouth buzz it generates is your most powerful marketing asset.

At the FVRMA conference, TJ Mahony, CEO of FlipKey.com, will review the impact of social travel sites and will highlight new services and strategies that are available to vacation rental managers to help attract more guests and command higher nightly rates.

Please Join Us:

If you haven’t registered it’s not too late.

Click here to visit FVRMA’s online registration!

There are a number of interesting speakers and events at this year’s event. We hope to see you there.

2008 Highlighted Speakers / Sessions:

Trent Blizzard, Founder/CEO, Blizzard Internet Marketing
“Internet Marketing Training”

Dale Brill, Director, Office of Tourism, State of Florida
“State of the State address”

Regina Ebert, Ascent Processing
“Credit Card Pitfalls”

Lee Hughes, CSA Travel Protection, and Barbara Worzella, AIG
“Travel Protection for All”

Rita Craig, The Craig Group
“Solutions to Ensure Future Success”

TJ Mahoney, FlipKey
“Social Media and Internet-Based Reputation”

Nancy Friedman, Telephone Doctor
“How to Be an Island of Excellence in an Ocean of Mediocrity”

Lisa Hogan, Resort Rating Specialists
“The Bar Has Been Raised: Tips on Evaluating Vacation Rentals”

Round Table Sessions:
“ROI/Increase Income; Internet Marketing; Housekeeping/Laundry Services/Maintenance - Focus on Efficiency & Quality; Guest Services/Niche Marketing - Increase Your Repeat & Referral Business”

AND MORE!

This entry was posted on Friday, March 21st, 2008 at 10:42 am and is filed under Community, Property Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.