SecondSpace is a new service to promote vacation home sales. Unlike traditional vacation listing services, which attempt to acquire rental guests and maximize occupancy, SecondSpace gives realtors and developers the ability to promote their for sale land, vacation properties and second homes. They hope to help you discover your ideal “second home lifestyle”.

SecondSpace operates LandWatch.com and ResortScape.com which both provide solutions for sellers.

How it works:

• SecondSpace charges agents $50/month for unlimited listings.
• Sellers advertise their ‘for sale’ properties.
• SecondSpace offers a simple effective online marketing program.
• Prospective second home buyers search for specific areas or types of areas and are presented current land/homes for sale

By concentrating on second home land/home sales, SecondSpace promotes liquidity and consumer awareness of the second home market. In addition, SecondSpace is able to promote ancillary services within the second home market. For example, SecondSpace cross-promotes maintenance and service repair providers to help second home owners maintain their properties, as well as offering buyers’ tax advice and 1031 exchange strategies.

How SecondSpace Can Promote the Vacation Rental Industry

At FlipKey we feel SecondSpace could provide an effective channel to promote vacation home rentals. By adding an educational section of the economic benefits associated with renting second homes and referring prospective buyers to nearby property managers, SecondSpace can effectively promote the active rental inventory of the vacation home market. Providing second home owners with a ‘revenue generator calculator’ which would calculate expected rental revenue based on how much time they plan to spend at their second home would be a great mechanism to promote expanded participation in the vacation rental market.

SecondSpace is a new offering and traffic to its sites is minimal. Should SecondSpace emerge as a prominent service we’d love to see the integration of rental promotions. We’ll keep our eye on SecondSpace’s progress.

This entry was posted on Monday, November 26th, 2007 at 2:47 pm and is filed under New Service Radar. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.