In June 2007, FlipKey conducted a survey of 277 vacation renters, owners and property managers to evaluate the current state of the market. In partnership with Compete, Inc’s behavioral targeted survey panel of 2M consumers, FlipKey contacted individuals who had recently visited large vacation rental listing services as well as owners/managers actively managing vacation rental properties.

FlipKey is happy to report that the market is vibrant, growing and economically attractive. However, we also identified a number of gaps that have not been addressed by existing logistical and marketing solutions, which are hindering the realization of this industry’s full potential.

• Despite numerous vacation rental listings services, property managers continue to seek effective and economical guest acquisition solutions
• Market growth is handicapped by the lack of reputation transparency between guests and properties/owners
• Many travelers seeking rental accommodations are defecting to traditional hotel lodging services due to the frustration of identifying available and reputable properties

FlipKey has made the report free through its homepage. Click here to request a free copy.

This entry was posted on Monday, September 17th, 2007 at 10:37 am and is filed under Market Statistics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.